Shop of the Future - Adidas "mi Innovation Center" (VIDEO)

The 1,750 square meter Paris Adidas Sport Performance store occupies two floors on the Avenue de Champs Elysees and features a wide selection of Adidas products. The core part of this store is a pimped mi-adidas sales system, called mi Innovation Center (mIC) "The "mi Innovation Center" will change the way consumers shop and their expectations at retail. It is a true first and we are thrilled to premier the mIC in Paris offering customers a whole new dimension of interaction with adidas product…



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