Ya un Clasico: No Logon - Naomi Klein (Video 1 de 4)

Using hundreds of media examples, this video shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. Naomi Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products, but in creating branded identities people adopt in their lifestyles.