domingo, abril 01, 2007

Operation Channel 9

When five Microsoft guys started posting internal videos for the world to see, many at the famously secretive company freaked. And that was before thousands of in-house bloggers took to their keyboards. A dispatch from the front lines of transparency.

Lenn Pryor knew his little project was going to upset some of his colleagues at Microsoft. And sure enough, when the junior exec unveiled a Web site called Channel 9 in April 2004, the organization reacted like a dog whose tail had been stepped on. You could hear the yelps and howls all over Redmond. Pryor started to sweat.

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